The Kaleidoscopic World of Colors & Their Symbology - Address Home

The Kaleidoscopic World of Colors & Their Symbology

With so many festivals and occasions upon us, India (and the rest of the world) is going to break into a riot of colors. Yellow, gold, red, orange, green … so many rich and beautiful colors that just work their magic on us and put us in a festive spirit.

It is, then, appropriate for us to pause for a minute and think about the role that colors play in our lives. Nothing around us is free of colors. From the traffic signal that inspires discipline to our national flag that inspires patriotism, everything is touched by colors. Even language has found a use for them, and we have expressions like ‘black and white’, ‘gray area’,  ‘tickled pink’, and ‘green thumb’ that make everyday conversations so much more … ’colorful’!

Marketing strategists, too, employ colors to their advantage. With proper use, they can boost brand recall (think McDonald’s and KFC red, Barbie pink, and Starbuck’s green). Colors can also trigger an emotional response in consumers, which can influence their buying decisions as well.

Here are some more interesting things you may or may not have known about your favorite colors.

Blue

Blue is universally recognized for invoking feelings of tranquillity, harmony, trust, friendship, loyalty, and empathy. It is also the least hated color across different cultures and has been chosen as the safest color in the world. Lighter shades are associated with a feeling of freedom, while the darker shades are all about royalty, authority, integrity.

Fun Facts

In ancient Egypt, Pharaohs wore blue to ward off evil

In China, blue denotes immortality, but in Iraq, it stands for mourning

The term for ‘Prince Charming’ in Italy and Spain is ‘The Blue Prince’.

In Christianity, blue is a holy color, standing for Jesus Christ’s body

Yellow

Yellow is probably the happiest color in the spectrum – just something about it has you smiling and thinking cheerful thoughts. From dandelions and sunflowers to cheese and mangoes to sun-kissed beaches, the best things in the world are speckled with yellow! It stands for warmth, optimism, imagination, joy, and hope. The warmer shades of yellow, on the other hand, are associated with spirituality and wisdom.

Fun Facts

Yellow was Vincent Van Gogh’s favorite color

In China, yellow was the color of royalty during the Ming Dynasty

The Aztec civilization considered yellow as the symbol of food

Pink

Pink color meaning

Just the mention of pink brings up images of romance, affection, tenderness, and charm. Combining the best traits of white and red, pink is universally known to be a feminine color. It signifies grace, joy, happiness, generosity, and, of course, beauty! Even if you’re not a hardcore lover of all things pink and perfect, there will be at least one shade of pink that you’ll love. Blush, anyone? Rose gold?

Fun Facts

Pink has been used in prisons to calm aggression displayed by inmates

In Korea, pink stands for trust and integrity

While traditionally, pink is associated with girls, in Japan, it’s used for both sexes.

Purple

We all know that purple stands for royalty and luxury. But this color has yet another aspect to it. It evokes feelings of mystery, magic, and creativity. It’s often recommended for those practicing meditation and it’s known to promote calmness and deep sleep. The lighter shades of purple like lavender and violet are associated with romance, sensuality, and sensitivity. For some reason, the darker hues are preferred by men, whereas women tend to be attracted by lighter shades of purple.

Fun Facts

Cleopatra – Queen of the Nile – loved the color purple!

In ancient Rome, purple colored robes were only worn by royalty, because they were really expensive to make

The Chinese consider purple to be a sign of harmony

In Japan, purple stands for wealth, power, and social status

Isn’t all this absolutely fascinating? Who could imagine that colors had so many associations? From being used for marketing to boosting productivity in office spaces, they’ve been at work in society for ages, sometimes overtly and sometimes subliminally. So, the next time you reach instinctively for that orange dress for yourself or gray drapes for your home, you might want to wonder what subconscious association or innate emotion has driven you to make that choice. This just might be a revealing exercise, not to mention a fun one!


Address Home is a world-class luxury home décor brand for over six years now and counting. A powerhouse of contemporary chic, the brand creates its own signature lines and themed collections and curates the very best in high-end international décor from bed linen to vases, dining & more. All things Address Home are lauded and loved for their unique aesthetic, bold design sensibility and peerless quality. The Brand's genre-defying take on the décor zeitgeist blends baroque with the Bauhaus, the edgy with the elegant and clutter-breaking cool with urbane chic. From the antiqued modernism of our Nizam Collection to the less-is-more aesthetic of our Izmir line, the boldest and brightest in home décor is now yours to bring home. Inimitable class. Brave and never boring. Zero kitsch. Of-the-moment, yet timeless. With this design credo, we re-invent the old, throw the rule book out of the window, turn convention on its head and contemporise, one stunning line, collection and object at a time. We create and curate the now of luxury without compromising on quality and craft. With new collections hand-picked from across the globe, Address Home has its pulse on the quicksilver world of luxury home décor.

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